Nike Icon Studios LA is the flagship studio housing the company's Global Brand Imaging operations. Facilitating a diverse range of photography and imaging capacity - print, editorial, product, imagery, video, post-production, and editing - all under one roof. LOHA's design was conceived around confluent ideas pairing art & science. The design for the studio is organized within an existing 42k sq ft linear, prefabricated core and shell building (487ft long by 86ft wide). It's arranged in a fashion that distills the complete photography process down into an entirely efficient, in-house process.