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White Rabbit Flagship Store/SFAP

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White Rabbit Flagship Store

PrizeHonorable Mention in Interior Design / Retail Interior

Firm LocationShanghai, China

CompanyX+Living

Lead ArchitectXiang Li

Projecthttp://www.xl-muse.com/html/en/index.php?ac=article&at=read&did=272

The White Rabbit Global Flagship Store is the 60-year-old national brand White Rabbit’s first concept store. Instead of following traditional retail store layouts and design, the design of the store integrated the essence of the brand into the design and turned the store into a large artistic space. The design weakens the commercial conspicuousness of the project with a surreal artistic scene, focusing on strengthening the terminal visual impression of the brand and creating a brand culture communication channel with scenario-based experience.