[BloomDesign - Yiche Atour Automobile Concept Hotel - COVER IMG]

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Yiche Atour Automobile Concept Hotel

PrizeHonorable Mention in Interior Design / Hospitality Interior

Firm Location, China

Project locationShenzhen, China

CompanyBloomDesign

Lead ArchitectLi Baolong, Nan Hongtian, Chen Xiaohu

ClientATOUR GROUP

Projecthttps://mp.weixin.qq.com/s/OVfC4lfa3pxH3cYpMOlu8A

Project Videohttps://youtu.be/kbADwLZBtio

The design focuses on the theme of car, incorporates the lifestyle appealing to young people, and highlights the communicative and social aspects of the space. The interior surfaces are stripped of decoration and the original concrete building skeleton is deliberately exposed. "Atour Life", the new retail experience area is designed with circular stands and open display shelves, allowing customers to move freely through and get closer to commercial services. The design of chic car-themed guest rooms and the industrial car-themed guest rooms is a combination of technology and racing element.