[AD ARCHITECTURE - Chasing Light - COVER IMG]
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Chasing Light

Firm LocationShantou, China
CompanyAD ARCHITECTURE
Lead DesignerPeihe Xie
Design TeamAD ARCHITECTURE
ClientGuangdong Overland Ceramics Co., Ltd.
Projecthttps://archello.com/project/chasing-light-overland-headquarters
Project Videohttps://youtu.be/HJWGqdnPDlY

The design shows respect to the brand’s culture and core, and digs into the pure brand culture that respects nature and values plain aesthetics. The geometric form and scale of the space are adopted. Complemented by light, natural rock slabs show a perfect texture. The tranquil light and forms with a sense of strength are attractive. The design expresses the confidence of the space and highlights the high-end products. Several transitional spaces are inserted to link spatial nodes, which produce a calm atmosphere before visitors enter the spatial climax, generating a strong sense of surprise.