Unicity

Unicity is the headquarters and research center of Carver Korea, a cosmetic business in South Korea. Carver Korea wants to make a splendid building design to show recent growth of the company. However, the condition of the site, located in Mapo, one of the old sections in Seoul, makes hard to design a building to be distinguished in urban scenery. It was essential for us how to make the building have a standout image within these restrictions. At the beginning phase of the project, we took architectural strategy named ‘unicity’ to obtain ‘Identity’ of the building by making a unique shape which could be distinguished with surrounding urban scenery. In some ways, showing uncovered surface of concrete could be understood in the same context as revealing human skin without makeup. It was another strategy to make the identity of the building which reflects the characteristics of Carver Korea, mainly developing aesthetic products improving the essence of skin. In the long run, morphological characteristics and space of Unicity will be a medium to acquire the identity of Carver Korea by giving visual excitement to people facing the ordinary urban scenery.