CityWalk Dubai

CityWalk is a newly constructed urban living concept providing lifestyle options in retail, upscale dining and wellness for visitors and locals alike, located in the heart of Dubai. As executive producers, FLOAT4 created a multimedia infrastructure showcasing visually- striking content in this one-of-a-kind luxury environment. CityWalk is comprised of three main areas including the Gateway, the Showstreet and the Place des Lumières, each set to elevate the customer’s experience throughout their journey. This outdoor digital experience of over 12 football fields in size merges LED, video mapping, water- screen projection and includes more than 30 LED installations, nearly 30 projectors, and a fountain show where content is projected onto water screens. In total, there are more than 100 million pixels of engaging, entertaining content, making it the largest digital integration in the Middle East. Above all, the space holds its value in its interconnectivity and in its purpose to provide an immersive, outdoor experience accessible to the public. CityWalk is set to strengthen Dubai’s position as a tourist destination, and has become an attraction, even by the city’s grandiose standards!