751 Boutique

The product placement rate is raised from 600 to 1623 pieces by design, and the display is no longer limited in horizontal way but full of spatial rhythm, attracting much more attention from consumers and eventually completing value transformation. To soften the heavy ambience of original industrial heritage, the designers particularly select the display installation materials that are close to people’s life, according to the spatial sequence. The scattered and reorganized DNA enables consumers to approach each corner of the space with the guidance of flowing line other than visual sign, more in match with commercial logic. Pure white center area performs as core axis of the whole display, in contrast with surrounding heavier tone of lake blue, diverging flowing line into the giant iron cans mentioned above. The designers lengthen the door pocket that links iron cans and main space to create mini corridor as the perfect transition between spaces. On the other side of the center area the designers set floor-to-ceiling glass, a line that separates new space from old memory while mixing the two in one same environment, as the rebuilt space witnesses the story of old factory while corridor outside the glass becomes runway stage for fashion show.