1436 Flagship Store in the Kerry
Center – Beijing, China, reflects the
brand’s elevated vision and
captivates the new public image of
1436. The spatial concept has been
conceived as an intricate
portrait of the world of 1436,
combining the intrinsic values of the
brand concept of modernity,
warmth and relaxed elegance. The
space manifests itself as a
harmonious frame to focus and
highlight the character of the
company and the personality of the
collection.
Light is the essence from which
even the most delicate color reacts
and takes presence.
Supplementing the abundance of
light throughout the space, wood, a
primary material, wraps
the interiors as a second skin. It
creates a warm, inviting, intimate,
and graphic environment,
further enhancing the spatial
identity of 1436. Contributing to the
welcoming spatial atmosphere,
a floating sculptural staircase
captures the airy essence
throughout the space, seamlessly
carrying the contemplative
landscape through the second level
and enhancing the character of
the 1436 brand.
The 1436 Flagship store serves as a
stage and a window for the brand. It
captures the essence
of the finest cashmere and
innovative design processes and
leaves a unique impression
engraved on the bespoke shopping
experience.