Modern Elegance

As an emerging jewelry retailer in China and Hong Kong, Enzo ensures beauty and quality in their creations. Our goal is to create an elegant yet modern identity that transforms the consumer’s impression of physical jewelry retailers. A space that is fashionable, sophisticated and appealing for both men and women, much like Enzo’s wide range of jewelry. Light grey creates a neutral but sophisticated background. It is complemented with aged brass and white, a luxurious color scheme that evokes palace-like sensibilities. The softness of the surroundings accentuates the dazzling beauty of the jewelry, as well as the brand’s appreciation of colored gemstones. The design of furniture units are achieved through a balance of straight surfaces with curved legs inspired by the curves of a stiletto heel. The minimal details represent a modern reinterpretation of classical furniture, giving the space a sense of effortless statement. Spotlights and light washing out from the walls create a soft and elegant atmosphere to enhance the customer’s full experience. The cashier and the consultation area is located at the back of the shop, along with LED strips and curtains to create a relaxing but luxurious area that encourages the customer to linger a little longer.