Jersey City Urby houses 762 rental apartments in a 69-storey tower, with two towers planned for a second stage. Urby is located right on the Hudson River in Jersey Citywith views of downtown Manhattan. The architectural design reflects the organic nature of the Urby brand, focusing on openness, space and connection. The tower is made up out of stacked blocks, creating a vertical neighbourhood and an expressive and playful structure. Urby buildings have been designed to create natural opportunities for neighbours to meet. Every building is entered through a publicly accessible entrance café. The communal spaces are actively programmed; a kitchen, gym, gardens and pool. Urby offers its residents an artistic program and it even has an in-house scientist. Urby apartments are available in S/M/L. Compact, to keep monthly rates down, all apartments feel large and spacious thanks to the clever use of the available square footage, big windows and bright lighting plans. With plenty of built-in storage space, Urby apartments set a new standard in ready-to-move-in rental housing. The Urby brand is created by Concrete and Ironstate Development. Concrete is responsible for the architecture, interiors, urban landscape and decoration.