La Belle Vie

La Belle Vie is a public shopping area on the B1 floor of K11 Art Mall in central Shanghai, China. The project is a collaborated effort by JFR Studio, a Shanghai-based design firm focused on interior design and branding for retail, F&B, fitness industries, and the K11 interior design team. While inheriting the artistic gene of the K11 brand, the transformation originates in creating a wholistic yet mesmerizing design aesthetics that succeeds in amplifying individual tenant’s brand identities, reactivating public areas and creating visual impact. Drawing inspirations from the "dream- scape", JFR Studio integrates abstractions of fantasies into the traditional shopping environment to create an exhilarating journey for all visitors. Such approach not only resolves the existing problematic floor layout, such as over-sized stores, complicated circulations and sterile shopping experience, but it also injects certain unique design elements from various “spiritual” architecture. Vibrantly stained windows, Romanesque domes, bold custom floor patterns, custom-made lighting fixtures and layers of reflectivity all contributed in creating a tailored space with enhanced artistic temperament.