The hotel building is located on a narrow frontage plot between an old 4-story tenement house and the 17th-century Kupa Synagogue, but complementing the existing downtown development. The style of shaping the front elevation imitates the divisions and rhythms used in historic buildings, but in a contemporary manner. The play of shadows on contemporary white glyphs combined with the reflections in large-format windows creates a constantly changing appearance of the hotel exterior throughout the days and seasons.