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View of the building from via Tortona - Photo by Andrea Martiradonna
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Luxottica Digital Factory
Firm LocationMilan, Italy
CompanyPark Associati
ClientLuxottica
Technology, architectural quality and experimentation are the Luxottica Digital Factory project’s focal points, while paying attention to the peculiar elements of the place and respecting the social fabric of the neighbourhood. Thanks to Park Associati's retrofitting intervention, the complex becomes an open and flexible container where history, change and creativity meet. The project reinterprets the existing industrial building - formerly occupied by General Electric - by maintaining its main volumes and its character, with contemporary top quality additions both to the façade and inside.