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NIO House, Shum Yip Upperhills Store

Firm LocationShenzhen, China
CompanyMOC DESIGN OFFICE
Lead Designer MOC DESIGN OFFICE
Design TeamYang Zhenyu, Liang Ningsen, Wu Xiuwei

The showroom takes on the name “Gallery”, drawing inspiration from the pure and minimalist aesthetic impression of an art gallery. The designers utilize clean and impactful materials to highlight the product design philosophy. With a symmetrical layout and an array of grid ceiling designs, a theatrical ambiance is created, exuding a sense of ceremony. Inspired by the metaphorical significance of theaters as dream-filled havens and embodiments of a vibrant urban spirit, the space embraces the city’s ethos of “embracing dreams, vitality’s gleam.”