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The Hyundai Seoul
Firm LocationToronto, Canada
CompanyBURDIFILEK Inc.
Lead DesignerDiego Burdi
Design TeamPaul Filek: Co-founder and Managing Partner, Diego Burdi: Co-founder and Creative Director, Tom Yip: Project Manager, John Seo: Sr. Concept Designer + Korean Translator, Michael Del Priore: Sr. Concept Designer, Shawn Li: Designer, Daniel Mei: Technical Designer (CAD), Anna Nomerovsky: CAD, Anna Jurkiewicz: CAD, Yoonah Lee: CAD
ClientThe Hyundai Department Store Group
The design firm’s vision was to introduce a new concept in shopping environments while redefining the future of retail. The solution was inspired by Seoul’s surrounding nature. The green concept extends to the whole environment with each floor offering its own experiences and visual displays where nature is represented in various forms via contrast of materiality, translucency, color, and reflectivity. Commonality is found through sculptural elements. Art, nature, design, and fashion collide to create a unique perspective on how common experiences like shopping can be enhanced.