[INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - COVER IMG] Photography: SFAP Photography
[INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 1] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 2] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 3] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 4] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 5] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 6] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 7] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 8] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 9] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 10] [INGROUP - Jeep Discovery Center, Jeep's First Flagship Center in China - IMG 11]

Jeep Discovery Center, Jeep's First Flagship Center in China

Firm LocationShenzhen, China
Project locationShanghai, China
CompanyINGROUP
Lead ArchitectRaven Wang, Helki Lin
Design TeamLu Feng, Peng Li, Dan Li, Xiaojun Chen
ClientJeep Adventure

INGROUP just spent 42 days finishing the first Jeep concept store in China which builds natural landscape inward and creates brand communication outward. To echo the brand image of Jeep as a professional SUV manufacturer, INGROUP uses digital technology and multimedia to simulate different natural scenes and uneven ground in the floor and wall to showcase the powerful performance of Jeep products in different situations. Different from the homogeneous design of traditional 4S stores, the display platform has been made and also people can hold salon events in the space.