The new Rapunzel World brings Rapunzel's motto "We make organic with love" to life for visitors. The public and invitingly designed walk-in sculpture welcomes every visitor from afar through the Rapunzel tower. The gesture is accompanied by the large, floating roof that spans everything and wraps around the new building like a circumferential band, but does not restrict views and insights. The architecture of Rapunzel Welt also follows the principles of an ecologically circular economy by choosing natural and renewable building materials that are as regional as possible.