[Shanghai Tan Gen Cultural Communication Co., Ltd(上海昙亘文化传播有限公司) - Emptiness, MUJI eco-pavilion.  - COVER IMG] Atelier FORTH FORCE

Emptiness, MUJI eco-pavilion.

Firm LocationShanghai, China
Project locationthe 6th China International Import Expo
CompanyShanghai Tan Gen Cultural Communication Co., Ltd(上海昙亘文化传播有限公司)
Lead DesignerChenzhu Sun
Design TeamZhebin Hu,Wenqin He,Jiahong Luo,Zi Lan
ClientRyohin Keikaku Co.,Ltd.

In 2023, during the China International Import Expo, we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI. During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use.