[Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - COVER IMG]
[Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - IMG 1] [Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - IMG 2] [Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - IMG 3] [Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - IMG 4] [Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - IMG 5] [Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - IMG 6] [Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - IMG 7] [Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - IMG 8] [Xinyue Geng, Lulin He, Xingyao Wang - Call of the Wild - IMG 9]

Call of the Wild

Project locationGowanus, Brooklyn, New York
University/SchoolCornell University
Lead ArchitectXinyue Geng, Lulin He, Xingyao Wang

Call of the Wild is a virtual and physical game delving into planthropocenic politics, shifting from Ego to Eco to Seva, fostering a symbiotic community-nature relationship. Through gamification and habitat restoration, it challenges gaming norms, promoting community engagement, environmental stewardship, and deeper sustainability awareness. From the AR gaming design to its interactive projection onto the Gowanus area, gamification becomes a powerful agency of engagement that subverts the traditional energy-consuming and ecologically devastating gaming industry into a sustainable proposal.