START Ivry

Firm LocationRotterdam, Netherlands
CompanySTAR strategies + architecture
Lead ArchitectBeatriz Ramo
Design TeamBeatriz Ramo López de Angulo, Danae Zachariaki, Geoffrey Clamour, Efraín Pérez del Barrio, Javier Cuartero, Ivan Guerrero, Syeva Roest, Bittor Arrillaga, Maria Castillo, Marc Coma, Iris Ramas. Public spaces / Landscape: Bernd Upmeyer (BOARD Bureau of Architecture, Research and Design)
ClientSADEV94 (1st phase); SOGEPROM Réalisations (2nd phase)

START (Ivry, Grand Paris) represents a new generation of social and private housing in France—where housing adapts to its inhabitants, not the other way around. Located at the confluence of the Seine and Marne rivers, START seeks to accomplish a double objective in terms of housing: reinventing the residential tower and creating innovative, resilient and affordable apartments, an urgent alternative to the current paradoxical housing standardisation in an era of an unprecedented household diversity. START is composed of 5 buildings (22,863m²) and hosts 288 apartments of which 34% social.