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Beheshti Gold Shop
LocationTehran, Iran (Islamic Republic of)
StudioPersia Photography Center
PhotographerParham Taghioff
The jewelry store by Next Office | Alireza Taghaboni transforms retail into an immersive experience, evoking the drama of gold’s ancient discovery. Contrasting glow and darkness, silence and fuss, the design employs cubic stone slabs carved with organic cavities that cradle illuminated jewelry. Sculptural pedestals and textured walls replace conventional showcases, creating a gallery-like space where visitors explore freely. This fusion of raw geology and precise geometry reflects mining’s essence within a contemporary architectural language.