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Royal de Versailles Rolex Boutique

PrizeHonorable Mention in Architectural Design / Restoration & Renovation
Firm LocationToronto, Canada
CompanyPARTISANS
Lead ArchitectAlex Josephson
Design TeamIan Pica Limbaseanu, Tara Selvaraj, Arturo Tedeschi, Matthew Innocente, David Thompson,
ClientRoyal de Versailles Jewellers

Taking over the ground level of a modernist high-rise, the fluidly sculpted limestone façade of Royal de Versailles’ new Rolex Boutique offers a magnetic juxtaposition against the existing steel exterior. The digitally-fabricated facade underlines a fidelity to craftsmanship and material, embodying the high-precision design and construction that has defined Rolex’s timepieces for over one hundred years. As a 21st century realization of progressive, future-forward design, the unconventional façade boasts a design solution that frees modernist architecture of its rigid constraints.