[Superimpose Architecture - Huawei Flagship Store Beijing - COVER IMG] Storefront overview© Kris Provoost
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Huawei Flagship Store Beijing

PrizeHonorable Mention in Interior Design / Retail Interior
Firm LocationRotterdam, Netherlands
Project locationWangfujing, Beijing, China
CompanySuperimpose Architecture
Lead ArchitectCarolyn Leung, Ben de Lange, Ruben Bergambagt
Design TeamCarolyn Leung, Ben de Lange, Ruben Bergambagt, JunWei Loh, Xiaoyu Xu, Haibo Qu, Wang Sijie
ClientHuawei
Projecthttps://superimposearchitecture.com/projects/huawei-flagship-store-beijing/

Superimpose designed Huawei's flagship store in Beijing's historic Wangfujing shopping district, harmonizing ancient and modern influences. The 1,200 m² store features a contemporary reinterpretation of the Forbidden City and the Great Wall. Aiming to create an "Urban Living Room," the space includes a central showroom and an Oasis Cafe, with limestone walls dividing the symmetrical layout. The facade incorporates curved UHPC panels inspired by Beijing's rooflines, and large glass panels invite visitors into a minimalist yet immersive space that fosters experience and interactions.