[Materia - Alfonso Marina Flagship Store - COVER IMG] Main entry / Jaime Navarro Soto
[Materia - Alfonso Marina Flagship Store - IMG 1] [Materia - Alfonso Marina Flagship Store - IMG 2] [Materia - Alfonso Marina Flagship Store - IMG 3] [Materia - Alfonso Marina Flagship Store - IMG 4] [Materia - Alfonso Marina Flagship Store - IMG 5] [Materia - Alfonso Marina Flagship Store - IMG 6] [Materia - Alfonso Marina Flagship Store - IMG 7] [Materia - Alfonso Marina Flagship Store - IMG 8] [Materia - Alfonso Marina Flagship Store - IMG 9] [Materia - Alfonso Marina Flagship Store - IMG 10] [Materia - Alfonso Marina Flagship Store - IMG 11]

Alfonso Marina Flagship Store

PrizeHonorable Mention in Interior Design / Commercial Interior
Firm LocationCdmx, Mexico
Project locationMexico City
CompanyMateria
Lead ArchitectGustavo Carmona
Projecthttps://www.materiarq.com/base-proyectos/1

The project rejuvenates the iconic Alfonso Marina showroom in Mexico City, featuring an exterior volume as an entrance to an underground furniture exhibit. Inspired by the brand's legacy, we crafted an "artisanal vault," breaking traditional schemes and dignifying furniture pieces in a museum-like setting. Stone facades play with light and shadow, resembling a temple entrance, guiding exploration. Descending enhances the secluded ambiance, leading to the main gallery. The "museum" with white walls and overlapping planes transitions spaces, revealing a gallery with niches of light, breaking the