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PIATRANLINE Flagship store - a natural stone museum
Firm LocationBucharest, Romania
CompanyPure Mess Design
Lead DesignerSergiu Califar
Design TeamPIATRANLINE Flagship store - a natural stone museum
ClientPIATRAONLINE
Project Videohttps://youtu.be/nOVYn6lS4Zg?si=mEGUf7DdTfwaWlGh
PIATRAONLINE Flagship Store in Bucharest redefines retail through a revolutionary concept that transforms natural stone from a utilitarian material into an element of design and storytelling. Designed by Pure-Mess Design, the space merges commercial functionality with artistic expression, blending showroom, gallery, and collaborative hub. Inspired by brutalism, the design evokes stone quarries through sculptural volumes and scenographic pathways. Without labels or price tags, visitors engage with the texture and versatility of stone in a multi-sensory experience.