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In the Depths of the Bamboo Grove: A Collective Store

Firm LocationShanghai, China
CompanyYoung H Design
Lead DesignerDavid Zhou
Design TeamDavid Zhou, Hu Yujie, Kong Congcong
ClientJNBY fashion group
Project Videohttps://youtu.be/gpTekvqEZ8g

In the Depths of the Bamboo Grove: A Collective Store Designing a space that embodies the brand aesthetics of JNBY is indeed a challenge. It requires the designer not only understand the brand's DNA and aesthetic concepts but also to transform these abstract notions into concrete spatial design elements. The following are the design strategies for the JNBY+ store in Chengdu MixC, aimed at capturing the aesthetic tone of JNBY and localization