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Yongjoon Choi
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Hyundai Jungdong Cosmetics Floor
Firm LocationToronto, Canada
Project locationBucheon, South Korea
CompanyBURDIFILEK
Lead DesignerDiego Burdi
Design TeamCreative Partner: Diego Burdi, Managing Partner: Paul Filek, Project Manager and Studio Director: Tom Yip, Senior Designer: John Seo, Senior Designer: Michael Del Priore, Designer: Douglas Chun, CAD Technical: Daniel Mei, CAD Technical: Anna Jurkiewicz, CAD Technical: Anna Nomerovsky
ClientThe Hyundai Department Store
BURDIFILEK reimagined the cosmetics floor of Hyundai Jungdong in South Korea, transforming over 42,000 sq. ft. into a refined, immersive beauty destination. Veering away from the traditional clinical look of department store beauty floors, the design introduces sculptural columns, a custom neutral palette, and precise lighting to create a gallery-like experience. The result highlights both Hyundai’s identity and each brand’s individuality - delivering a bold, emotionally resonant, and forward-thinking vision for beauty retail.