THE LUXURY COLLECTION

Firm LocationBeijing, China
CompanyMORE DESIGN
Lead DesignerYuan Mu
Design TeamMa Haisen, Zhou Xiaoyu
ClientHangzhou Landing Building Materials Co., Ltd.

The spatial scheme adheres to adaptable construction principles, employing modular configurations and fluid circulation to serve dual purposes of product exhibition and lifestyle immersion. A central internalized staircase system organically links vertical dimensions while guiding movement. Lifestyle zones choreograph a ceremonial procession. Spatial tension contrasts orchestrate emotional transitions, intensifying visitors' environmental engagement. This fusion of pragmatism and theatricality achieves equilibrium between commercial efficiency and experiential depth.