[MASS OPERATIONS - DIDIAMANT SHOWROOM CDMX - COVER IMG] Didiamant Showroom Mexico City by Viviano Villarreal-Buerón / MASS OPERATIONS
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DIDIAMANT SHOWROOM CDMX

PrizeHonorable Mention in Interior Design / Retail Interior
Firm LocationMonterrey, Mexico
Project locationMEXICO CITY, MEXICO
CompanyMASS OPERATIONS
Lead ArchitectVIVIANO VILLARREAL BUERON
Design TeamMARIAN MAC GREGOR, RANDA JEULI ZAMORANO, CARLOS GUERRERO, ANA LUCIA FLORES, REBECCA CALZADA Y ELENA MADRAZO
Project Videohttps://vimeo.com/941343749/84d0446924

A showroom that's efficient, surprising, and timeless. —The projects "accordion" walls, increase display space by 30%, enhancing intimacy at each window and giving form to the project's distinctive space. Alternating from silver to black, the folding walls generate surprises as one moves along. Monochrome materials of terrazzo and aluminum create a contrasting backdrop from which the jewelry mounted on archeological busts can stand out from. The space is illuminated by a continuous ceiling which creates a sense of timelessness.