[Approach Desgin / Zhejiang university urban-rural planning & design institute - The Cloud Town Convention and Exhibition Center (Phase II),Hangzhou,China - COVER IMG]
[Approach Desgin / Zhejiang university urban-rural planning & design institute - The Cloud Town Convention and Exhibition Center (Phase II),Hangzhou,China - IMG 1] [Approach Desgin / Zhejiang university urban-rural planning & design institute - The Cloud Town Convention and Exhibition Center (Phase II),Hangzhou,China - IMG 2] [Approach Desgin / Zhejiang university urban-rural planning & design institute - The Cloud Town Convention and Exhibition Center (Phase II),Hangzhou,China - IMG 3] [Approach Desgin / Zhejiang university urban-rural planning & design institute - The Cloud Town Convention and Exhibition Center (Phase II),Hangzhou,China - IMG 4] [Approach Desgin / Zhejiang university urban-rural planning & design institute - The Cloud Town Convention and Exhibition Center (Phase II),Hangzhou,China - IMG 5]

The Cloud Town Convention and Exhibition Center (Phase II),Hangzhou,China

PrizeWinner in Architectural Design / Mixed Use Architecture
Firm LocationHangzhou, China
CompanyApproach Desgin / Zhejiang university urban-rural planning & design institute
Lead ArchitectMa Di
Design TeamJin Xin,Mao Lianping,Jiang Sheng,Zhang Jialiang,Shen Weifen,Wang yang,Mao Mengjun
ClientCloud town,HangZhou
Project Videohttps://youtu.be/31UVC7bz9Bk

With creativity, this exhibition centre has been designed as an open '3D Park' full of attractions. It intends to return the land occupied by the architecture to the public and encourages people to meet here in order to enjoy various interesting activities. The indoor exhibition hall can be transformed into an energetic 'Sports Warehouse' that provides a range of sports. This scheme eliminates the negative stereotype of an exhibition centre as a bulky and closed building. Instead, it generates new energy for the city and intends to maximize the public value of the urban resources behind this large building.