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NBA Flagship Store
PrizeHonorable Mention in Interior Design / Retail Interior
Firm LocationShanghai, China
CompanyEICOSPACE
Lead ArchitectAlbert Cheng
Design TeamMarc Yeh
ClientTOPSPORTS
NBA's Tianjin flagship store was conceived to create a live NBA venue for basketball fans in greater China. The ever-iconic Jumbotron is featured at the staircase connecting the 2 floors, creating a visual sight from street level. Retail space is planned with 5 zones: Main court, historic M&N, Museum，Youth and Street court; each with distinctive design elements such as wire mesh, parquet wood flooring, bronze metal accents to create a certain vibe. The store pays homage to Madison square garden with a featured circular dome radiating from "court-side".