Royal de Versailles Rolex Boutique

Taking over the ground level of a modernist high-rise, the fluidly sculpted limestone façade of Royal de Versailles’ new Rolex Boutique offers a magnetic juxtaposition against the existing steel exterior. The digitally-fabricated facade underlines a fidelity to craftsmanship and material, embodying the high-precision design and construction that has defined Rolex’s timepieces for over one hundred years. As a 21st century realization of progressive, future-forward design, the unconventional façade boasts a design solution that frees modernist architecture of its rigid constraints.